Empowering non-tech teams to deliver tech innovation

Tech strategy to meet your commercial goals

Projects frequently stall because commercial and technical teams struggle to combine their ideas and goals, creating a disconnect that can hinder the integration of tech possibilities with commercial viability.

I'm a strategist helping bridge the gap between tech and business, making sure the solutions are both practical and profitable; in other words, they 'work & sell.

Understanding Where YOU Are

I help early stage ventures get started

Starting something new? It's a mix of excitement and a heap of questions. That’s normal. We'll help you, step by step, to get off on the right foot.

I help stalled tech products get moving

Wondering if your product hits the mark or what its next stage? We’ll help refine your vision and validate market fit, ensuring your product stands out.

I help major projects confidently get ahead

Hitting crossroads? Been there. For growth-ready leaders and teams, let's simplify your strategy and confidently pick the right moves.

  Strategy
  Decision Making
  Coaching
  Advisory
   Implementation
  Value Proposition
  Design Sprint
  Prototyping
  Validation
  Problem Market Fit
  Product Market Fit
  System Creation
  Business Viablity

”Avi possesses a unique set of skills that allow her to take an idea and turn it into a tangible reality.

She skilfully assesses the organisation’s goals and works collaboratively to bring them to fruition, all while infusing the process with her signature thoughtful humour.”

- Dr. Ron Tenenbaum, Founder & CEO, The Clinician

I’m a commercial strategist with tech acumen

I’m a strategist who thrives at the intersection of technology, business, and human understanding. Starting out as a software engineer, I quickly realised that true innovation isn’t just about code; but about connecting the dots between what's technically possible, what is commercially viable, and what brings genuine value.

Today, I wear multiple hats: the go-to fixer for leaders in a bind, the navigator for teams aiming past the short-term, and the planner who simplifies complex concepts into clear, actionable strategies.

— Avi Shenkin

The sweet spot where tech expertise, business strategy, and human insight overlap

Listen to our episode with Jake Knapp - Inventor of the Design Sprint Methodology.

Jake tells us about his idea of product empathy, the process through the birth of the Design Sprint. He also shares his insight on the similarities and differences between New Zealand and Silicon Valley and what's the best way to reach out to people in a relationship-based ecosystem.

Listen here