Systems, products & ventures to create value
Building working solutions for companies, founders and the market
Most solutions don't actually solve the problem
Tech and business often struggle to align and even when they do, solutions miss the mark and fail to deliver outcomes.
Building only what creates value means FOCUS.
Figuring out what matters, why it matters, and whether it will actually work, then execute.
Technical execution meets commercial strategy, laser-focused on outcomes that matter.
Companies, Founders & Ventures
For Companies
You have a specific business problem that's costing you time, money, or growth. Turn it into a working system. Fast, lean, focused on your outcomes.
For Founders
Building functional products so you can validate with real users and make decisions based on evidence, not assumptions.
EndUser V/ Studio
Building ventures when there are gaps worth filling.
”Avi possesses a unique set of skills that allow her to take an idea and turn it into a tangible reality.
She skilfully assesses the organisation’s goals and works collaboratively to bring them to fruition, all while infusing the process with her signature thoughtful humour.”
- Dr. Ron Tenenbaum, Founder & CEO, The Clinician
I’m Avi Shenkin
A technologist (full-stack), strategist and venture builder based in Auckland.
I'm driven by a simple question: does this actually create value and deliver the intended outcome?
Not "can we build it?" or "will it look good?" but "will it work, matter, and get results?"
That question has shaped 10+ years building products for startups and corporates, running strategic projects, and serving on boards. The pattern I've seen: most solutions don't solve the actual problem or deliver the outcome needed.
That's what I'm here to help with - through executing. Systems for companies. Products for founders. Ventures when I see gaps worth filling.
My strategic experience helps me see what matters. My development background ensures I can execute. The combination means we build what matters.
