In a world of rapidly changing trends, one-off viral moments and unused Apps that waste Cloud space, we create products people can’t put down.
How, might you ask?
And no, We're not talking about the teardrops you produce while watching The Notebook, We're talking about the joyful, happy, surprising events that trigger emotions.
We all have them and not only do they have the power to influence perception and decision making but provoking a ‘Wow’ moment, is one of the single most effective ways to imprint into a users memory and cast your product in a positive light.
Why are emotions an important part of the design process?
The usual process when developing a product is to create something functional, reliable and user-friendly. While they’re all integral steps, what’s missing is a couple of magic ingredients that we happen to have in our toolkit
A sprinkle of surprise and delight elements plus an understanding on what value your product actually offers your user, gives it meaning and generates an emotional response. Emotional responses engrave themselves into our brain and before you know it, your product is blasted to the top of the ‘trusted and most used products’ list.
So, how do we pull it all together?
All of this stuff sounds great! But, how do we ensure we’re designing a product people will actually want and use?
Using methodologies like Design Thinking, we work together to validate and optimise your idea, before you even go into development. I know it sounds crazy, but stay with us!
We use tools like Design Sprints to identify potential hurdles, prototype your idea, test and receive authentic feedback from real people before we move on to designing your final product. We lay a solid foundation on which to build so we can minimise time, risk, money and most importantly, ensure we are developing a product that offers value to your End User.