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Don't find customers for your products,
find products for your customers.
– Seth Godin
Design Sprints
The Design Sprint helps you explore challenges, identify a range of possible solutions, select the best one and verify its effectiveness with real users – in just one week. This process was invented by Google Ventures.

It’s a fantastic way to solve a business problem, create an experience or kick off a product in a short, focused amount of time. The sprint motivates the team and aligns everyone with clear shared objectives.
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Why should you use Design Sprints?
The most significant risk is creating something that your customers won't use, won't understand or even hate. The Design Sprint is a tool that empowers you to test your assumptions in a few days, instead of months.

When should you do a Design Sprint?
  • When your company is confronted with a business problem and you are not sure of the best way to approach it. The very purpose of the Design Sprint is to solve problems. Whether they are large, small, product, experience or business related.

  • When you are looking to improve your existing product or service, e.g. increase engagement of the product, new features or redesigning an in-person experience. Doing a Design Sprint allows you to focus on one task to get things done rapidly as well as align your team with the same vision.

  • Before a new product/experience is created - when you are still trying to validate your idea. The sprint will give you guidance to whether you should create the product/experience or not.


Still not sure? Try our interactive flowchart to help determine if you need to do a Design Sprint!

What does a Design Sprint look like?
At EndUser we use the updated version of the sprint: Design Sprint 2.0, it's essentially a 4-day intense workshop to maximise the chances of making something people want.

The process combines the following six stages:
  • Understand
  • Define
  • Diverge
  • Decide
  • Prototype
  • Validate

On Day 1 we work in person with you, to define the challenges and understand the problem. Day 2 will be exploring possible solutions and deciding what solution to prototype. Day 3 is rapidly building the prototype by creating a minimum viable concept. Day 4 is learning from real users testing the prototype.
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What will you get?
Once you have a tangible representation of your product in your hand and real user insights to guide your next steps, making decisions becomes a lot easier.

Clear Yes/No Answer
to the questions you started the sprint with.
A high-fidelity interactive prototype tested by real users (incl. design files and access to user tests).
An in-depth, detailed executive summary PDF of the sprint week with findings, results and recommended next steps.

A few of the organisations who used Design Sprints


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