The Design Sprint helps you explore challenges, identify a range of possible solutions, select the best one and verify its effectiveness with real users – in just one week. This process was invented by GV (Google Ventures).
At EndUser, we help entrepreneurs and companies create new digital products, through research, design and development. We also believe an emotional connection between users and the product is necessary for success. We recommend starting most projects with a Design Sprint.
Design Sprints
Why should you use Design Sprints?
Launching a new product is hard. The most significant risk is building something that your users won't use or something they won't understand. The Design Sprint is a tool that empowers you to test your assumptions in a few days, instead of months.
It’s no longer enough to have a great product you need to have the right product.
It’s no longer enough to have a great product you need to have the right product.
When should you do a Design Sprint?
- Ideally before a new product is created - when you are still trying to validate your idea. The sprint will give you guidance to whether you should build the product or not.
- Another good time to run a Design Sprint is when you are trying to pitch a new idea to stakeholders above you to unlock a budget. This also goes for startups trying to look for funding the Design Sprint allows you to have a tangible solution to explain your product to investors.
- When you are looking to improve your existing product, e.g. increase engagement of a specific part of the product, or new features. Doing a Design Sprint allows you to focus on one task to get things done rapidly as well as align your team with the same vision.
What does a Design Sprint look like?
At EndUser we use the updated version of the sprint: Design Sprint 2.0, it's essentially a 4-day intense workshop to maximise the chances of making something people want.
The process combines the following six stages:
On Day 1 we work in person with you, to define the challenges and understand the problem. Day 2 will be exploring possible solutions and deciding what solution to prototype. Day 3 is rapidly building the prototype by creating a minimum viable concept. Day 4 is learning from real users testing the prototype.
The process combines the following six stages:
- Understand
- Define
- Diverge
- Decide
- Prototype
- Validate
On Day 1 we work in person with you, to define the challenges and understand the problem. Day 2 will be exploring possible solutions and deciding what solution to prototype. Day 3 is rapidly building the prototype by creating a minimum viable concept. Day 4 is learning from real users testing the prototype.
What will you get?
The outcome of every Design Sprint Week is mainly a high-fidelity prototype, tested by real users. Once you have a tangible representation of your product in your hand and real user insights to guide your next steps, making decisions becomes a lot easier.
Prototype
When the product is a web or mobile app, we create a high-fidelity interactive prototype of the main features.
Report
A delivery report summarising the work done during the Design Sprint, highlighting the process, main takeaways and suggestions for the next steps.
Proposal (when applicable)
Describing a proposed approach for the design and development of the product, and outline a work plan with estimates.
Takeaways
Our Design Sprint process has been strongly influenced by the research and implementation of theories from GV, AJ&Smart and other international players.
We aspire to build beautiful and delightful digital products capable of solving real challenges. We genuinely believe Design Sprints are an excellent starting point.
We aspire to build beautiful and delightful digital products capable of solving real challenges. We genuinely believe Design Sprints are an excellent starting point.
Want to know more?
Download our free guide to discover Design Sprint's benefits, misconceptions, case studies and a step by step guide on how to launch digital products.
Download Here
A few of the organisations who used Design Sprints
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