The Design Sprint helps you explore challenges, identify a range of possible solutions, select the best one and verify its effectiveness with real users – in just one week. This process was invented by GV (Google Ventures).
It’s a fantastic way to solve a business problem or kick off a product in a short, focused amount of time. The sprint motivates the team and aligns everyone with clear shared objectives.
Design Sprints
Why should you use Design Sprints?
The most significant risk is creating something that your users won't use or won't understand. The Design Sprint is a tool that empowers you to test your assumptions in a few days, instead of months.
When should you do a Design Sprint?
- When your company is confornted with a business problem and you are not sure what's the best way to approach it. The very purpose of the Design Sprint is to solve problems. Whether they are large, small, product related or business problem.
- When you are looking to improve your existing product, e.g. increase engagement of a specific part of the product, or new features. Doing a Design Sprint allows you to focus on one task to get things done rapidly as well as align your team with the same vision.
- Before a new product is created - when you are still trying to validate your idea. The sprint will give you guidance to whether you should build the product or not.
What does a Design Sprint look like?
At EndUser we use the updated version of the sprint: Design Sprint 2.0, it's essentially a 4-day intense workshop to maximise the chances of making something people want.
The process combines the following six stages:
On Day 1 we work in person with you, to define the challenges and understand the problem. Day 2 will be exploring possible solutions and deciding what solution to prototype. Day 3 is rapidly building the prototype by creating a minimum viable concept. Day 4 is learning from real users testing the prototype.
The process combines the following six stages:
- Understand
- Define
- Diverge
- Decide
- Prototype
- Validate
On Day 1 we work in person with you, to define the challenges and understand the problem. Day 2 will be exploring possible solutions and deciding what solution to prototype. Day 3 is rapidly building the prototype by creating a minimum viable concept. Day 4 is learning from real users testing the prototype.
What will you get?
Once you have a tangible representation of your product in your hand and real user insights to guide your next steps, making decisions becomes a lot easier.
Prototype
A high-fidelity interactive prototype tested by real users, with clear insights on where to go next.
Report
An in-depth, detailed executive summary PDF with the findings, highlights of the process, main takeaways and suggestions for the next steps.
Proposal (when applicable)
A proposal from us on how EndUser can potentially help you proceed with the project.
Want to know more?
Download our free guide to discover the Design Sprint's benefits, misconceptions, case studies and a step by step guide on how to properly launch digital products.
Download Here
A few of the organisations who used Design Sprints 
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