How, might you ask?
One word: Emotion.And no, We're not talking about the teardrops you produce while watching The Notebook, We're talking about the joyful, happy, surprising events that trigger emotions.
We all have them and not only do they have the power to influence perception and decision making but provoking a ‘Wow’ moment, is one of the single most effective ways to imprint into a users memory and cast your product in a positive light.