How, might you ask?One word - Emotion. And no, We're not talking about the teardrops you produce while watching The Notebook, We're talking about the joyful, happy, surprising events that trigger emotions. We all have them and not only do they have the power to influence perception and decision making but provoking a ‘Wow’ moment, is one of the single most effective ways to imprint into a users memory and cast your product in a positive light.
Why are emotions an important part of the design process?The usual process when developing a product is to create something functional, reliable and user-friendly. While they’re all integral steps, what’s missing is a couple of magic ingredients that we happen to have in our toolkit.
A sprinkle of surprise and delight elements plus an... read more